Denver Regional Council of Governments
GOAL
Educate Denver-area drivers about the dangers, risks and consequences of speeding, specifically, off highways and interstates.
SOLUTION
A vehicle traveling at 40 mph is 60% more likely to cause injury or death to a pedestrian than one going just 20 mph. The majority of fatal crashes don’t happen on highways. They happen in suburban neighborhoods or city streets at low speeds of 40 mph or so.
POSITION
The deadliest kind of speeding doesn’t look like speeding at all.
SERVICES WE PROVIDED
Consumer Research
Strategy Development
Graphic Design
Copywriting
Digital / Out of Home Production
Social Media Strategy and Implementation
Experiential
Public Relations
Hispanic Transcreation
Brand Management
