Stewarding a Heritage Brand

For 23 years we have been a full-service marketing partner to Glenwood Hot Springs Resort. We provide strategic marketing support, combined with the full array of integrated marketing services that includes brand strategy and brand identity, traditional and digital advertising strategy and campaign execution, social media, direct mail, email, signage, SEO and website maintenance.

Our stewardship of this heritage brand includes consistent management of all aspects of the brand story and communications to multiple audiences that include local markets, destination visitors, and employees. Marketing strategies have to work on many levels and can range from broad awareness to highly targeted direct marketing that drives immediate revenue.

Our goal is to maintain and sustain the loyalty of a broad and diverse visitor population that makes up our current recurring visitor base plus annual membership base. At the same time, we need to innovate in line with the brand, and introduce the resort to new segments of Colorado residents and visitors, to set up the brand for future long-term sustainable growth.

We implement targeted and seasonal campaigns that deliver a level of personalization that is right for each segment of our visitor population. Our strategies take into account weather, product usage patterns, channel usage, and holiday calendars. We regularly use test and learn strategies to optimize performance of campaigns, both channel and media format, as well as creative format and messaging.