2023 Communicator Award Entry: Glenwood Hot Springs Resort
Glenwood Hot Springs Resort:
Lose Track of Time Campaign
-
Integrated Campaign > Travel & Tourism
Our campaign in support of Glenwood Hot Springs Resort is designed to raise awareness and drive overnight lodge bookings at the historic hot springs property that’s been a source of wellness and adventure in the Rocky Mountains since 1888. The campaign relies on the beauty of the resort and the multitude of activities available in the Rocky Mountains, combined with the promise of weekend adventure, to entice Colorado residents to “Lose Track of Time” at this iconic resort. Executions are timed with the seasons and rotate through the calendar.
Paid Social
Social media advertising running from Fall 2022 through Fall 2023
Display Banners
Display banner advertising running from Fall 2022 through Fall 2023
Landing Page
The targeted landing page runs in conjunction with the advertising campaign and is versioned for each season (Winter, Summer, Fall):
Seasonal Campaign Landing Page
Print Ads
Print advertising running from Fall 2022 through Fall 2023
Out of Home
OOH billboard advertising running from Fall 2022 through Fall 2023
Streaming Audio
"Winter Oasis", the :30 streaming audio spot running on Spotify, was written to break through the clutter using poetry as the creative approach. Through evocative wordplay and the promise of a memorable weekend adventure, the spot brings to life the world of natural beauty and tranquility at Glenwood Hot Springs Resort. The objective of the :30 spot is to generate interest in the Resort as the perfect basecamp for a multitude of activities including skiing, snowshoeing, hiking and exploration, combined with the allure of returning to soak in the naturally-heated mineral waters of the world’s largest hot springs pool.
