Betty Ford Alpine Gardens

By reframing Betty Ford Alpine Gardens, one of the only botanical gardens in the world dedicated to preserving high alpine plants and their associated ecosystems, we are raising awareness and understanding of their mission and helping increase donations.

With a brand awareness campaign we set out to change perception of the Gardens; most visitors did not know that it is a registered botanical garden, with active research and serious work being done to conserve and protect the high alpine. Branding extended beyond the campaign to events, workshops, sponsorships, and exhibits. With a redesigned website as its content delivery hub, the team is able to educate and broaden understanding of the critical nature of their work. With direct marketing tactics we are able to grow lists that help enable lead gen campaigns and support development activities.

Our scope includes website design, traditional and digital campaigns, collateral, signage and event support.