Charleston Day School

This website redesign focused on making improvements to differentiate the school and highlight its strengths and positioning in a highly competitive environment. Navigation, content and nomenclature were designed to clarify the school’s position as the top K-8 school in the region.

Clearer decision pathing was created to help guide site visitors to key evaluation criteria, to understand the school’s strengths, and to lead families through the application process. Content that exemplifies the school’s strengths such as Athletics, World Languages, Public Speaking and Leadership Development were expanded and highlighted. Social media accounts were integrated to help families and prospective students stay current with school news.

This award-winning website has already helped the school increase applications and enrollment.