Denver Regional Council of Governments

Helping Denver improve air quality through programs that promote alternate modes of transportation. Targeting residents and business decision-makers, we’re raising awareness of programs that provide benefits to commuters and transit riders for making better daily travel choices.

Our Colorado Clean Commute and Summer Ozone Season campaigns have helped eliminate thousands of single-occupant vehicle trips per week. Tentpole events in February, June and October, draw attention to the importance of reducing cars on the roads. In the first half of the year, it’s Bike To Work Day (Winter and Summer versions) with experience design, prizing, social media and engagement tactics.

In October, we support the GoTober Challenge aimed at large employers and their commuting employees. We challenge them to compete with like-minded organizations for bragging rights to the most car miles converted to miles traveled via other modes of transportation.

Our integrated campaigns include digital and traditional platforms, streaming video/audio, out-of-home, social, print and PR.