The “We Love The Land” magazine ad was designed to create awareness in the local community and among potential partners for a unique fresh produce grower, Knapp Ranch. As a small grower that is a local source for fresh produce, they wanted to educate the local community about their unique approach to sustainable agriculture, and showcase the beauty of the produce that comes from responsible farming. Through their dedication to land stewardship, Knapp Ranch is paving the way for innovative farming in the face of climate change and has attracted like-minded partners to help support the mission.