2024 Anthem Award Entry:
Denver Regional Council of Governments
Colorado Clean Commute

Denver Regional Council of Governments

Colorado Clean Commute

  • Sustainability, Environment & Climate > Awareness > Campaign - Non-Profit

Our advertising campaign works to create awareness for the $125k Colorado state alternate transportation tax credit benefit. As businesses learn more, they begin to understand the importance of encouraging employees to find alternate modes of transportation for commuting. The Colorado Clean Commute badge is a symbol of honor for participating companies to display as a sign of good conduct for current and prospective employees, the greater Denver business community, stakeholders, and competitors. When companies and their employees use public transit, bike, walk, or carpool to work, the roads are less congested and the air is cleaner. It’s easy and WayToGo can help.

Paid Social

Social media advertising running on LinkedIn, Facebook, and Instagram

Display Banners

Display banners to build awareness and retarget people who went to the site once.

Bus King Signs

Bus signage used in the Denver Metro area to build awareness.

Landing Page

The targeted landing page runs in conjunction with the advertising campaign and gives employers the tools to get Colorado Clean Commute approved.

Campaign Landing Page

Thank you for your consideration.