For Charleston Day School website we focused on improving the experience with better navigation and content organization, as well as improved overall design to position this K-8 independent school in a highly competitive environment. Updates to navigation, page layout, style, and nomenclature were made to establish the school as the leader in K-8 education in the region. Clear decision paths were created to help families quickly and easily evaluate the school’s strengths and enter the application process. SEO improvements, including metadata and page descriptions, were implemented to improve search engine visibility. Content that exemplifies the school’s key differentiators such as Athletics, World Languages, Public Speaking, Leadership were expanded for greater depth. A clear content strategy and messaging hierarchy were established, guiding future content development and enabling site administrators to sustain the website.