The “Save a Life” brand campaign was created to help Betty Ford Alpine Gardens solicit memberships and increase donor engagement. This campaign was created to raise awareness of the Gardens mission and to help increase donations to support efforts. Most visitors to the gardens are unaware of the important scientific work being done related to conservation and preservation of the alpine environment and native alpine plants. This campaign features the heroes of the alpine, the unique plants that are native to the areas above treeline, with graphics that show the plant’s relationship and role in the greater ecosystem.