The "We Are The Traffic" campaign by the Denver Regional Council of Governments (DRCOG) aims to reduce traffic congestion and improve commuting experiences. The initiative encourages residents to bundle errands, use public transportation, bike, carpool, and explore other alternatives to solo car travel. The campaign promotes MyWayToGo.org for planning trips, comparing transportation options, and signing up for commuting tips and challenges. By adopting these strategies, participants can save time, reduce stress, and contribute to a less congested and more sustainable transportation network.