2024 Davey Awards Entry:
Glenwood Hot Springs Resort
Glenwood Hot Springs Resort
Yampah Mineral Baths Launch Campaign
Advertising & Marketing > Integrated Campaign > Travel & Tourism
Integrated campaign to launch new expansion to an historic resort property. Glenwood Hot Springs Resort, founded in 1888, finds itself in a highly competitive market today and while the property dominates the landscape, visitors need to be reminded the property is still there and still innovating. Five new pools expand the property by more than 20%, while still maintaining the original character of the resort.
Commercial
“Life Is Short -
Take a Water Break”
Our commercials for Glenwood Hot Springs Resort are designed to show off the new Yampah Mineral Baths on the east end of the Glenwood Hot Springs Resort. We utilize dramatic drone footage to highlight the resort's beauty and demonstrate the property's sheer expanse, appealing to consumers scrolling social media channels for unique travel destination ideas.
Newspaper Full Page Ad
“Find History at Our Springs”
The full-page newspaper ads ran two weeks before the new Yampah Mineral Baths opened. The purpose of the ad was to build excitement for the opening and tie into the history of the mother hot spring and the resort.
Social Carousel Ad
“Discover The New Yampah Mineral Baths”
This carousel ad on Facebook and Instagram highlights the primary competitive advantages of Glenwood Hot Springs Resort while also teasing the 5 new pools.
Newspaper Ad
“Thank You”
After the Yampah Mineral Baths opened it was important to us to thank all of our guests for their continued support through the pool construction and their excitement after the new pools opened. We have a loyal group of guests and an important role in the community of Glenwood Springs that has stretched back to the resort’s opening in 1888.
Hotel Room Doorhanger
“Take A Water Break”
We printed new doorhangers for the Lodge at Glenwood Hot Springs Resort to encourage all Lodge guests to be the first to discover the new Yampah Mineral Baths. We tied into the Water Break campaign with our sign off line: “Please tidy our room while we take a water break.”
