This start-up company was looking to create a unique identity and online experience that would telegraphically communicate their deep connection with the city of Seattle, while also subtly reinforcing the company’s name. The feather was selected as the primary symbol to represent “Wing Point”. The skyline silhouette of the city is hidden in the feather and may need a second look to see that it’s there. The owner and founder of the company was looking to differentiate from competitors by appearing less corporate, more youthful, and energetic.