The redesign of the Charleston Day School website focused on improving design and updating content to position this independent school in a highly competitive environment. Updates to navigation, page layout, style, and nomenclature were made to clarify the school’s brand as the top K-8 school in the region. Clear decision paths were made to ensure families visiting the site could quickly and easily evaluate the school’s strengths and enter the application process. SEO improvements, including metadata and page descriptions, were implemented to improve search engine visibility. Content that exemplifies the school’s key differentiators such as Athletics, World Languages, Public Speaking, Leadership were expanded for greater depth. A clear content strategy and messaging hierarchy were established, guiding future content development and enabling site administrators to sustain the website.