2024 Horizon Awards Entry:
Glenwood Hot Springs Resort

Glenwood Hot Springs Resort
Yampah Mineral Baths Launch Campaign

  • Video > Advertisement / Commercial

Commercial to raise awareness of the new pool expansion at this historic resort property. Glenwood Hot Springs Resort, founded in 1888, finds itself in a highly competitive market today and while the property dominates the landscape, visitors need to be reminded the property is still there and still innovating. Five new pools expand the property dramatically, creating new ways to experience the resort, while still maintaining its historic character.

”Life Is Short. Take a Water Break.” :30 / :15 / :06

Edited in :30, :15 and :06 formats, the spots are designed to show off the new Yampah Mineral Baths on the east end of the Glenwood Hot Springs Resort. We utilize dramatic drone footage to demonstrate the enormous size of the pools and the sheer expanse of the property located along the Colorado River in Glenwood Springs. The Resort’s main pool is the largest natural outdoor hot springs pool in the world, and each of its new pools is significantly larger than pools offered by other hot springs properties in Colorado. The other differentiator is the Resort’s water, which comes directly from the source spring located on the property. Competitor resorts often pipe in water or use a synthetic blend to simulate natural hot springs.

:15 For Paid Social

:06 For Paid Social

Thank you for your consideration.