Rebuilding the Glenwood Hot Springs Resort website focused on improving the user experience so that visitors could quickly and efficiently link to pass purchase or room booking. Overall design and content were improved to reflect a more modern and elevated resort experience, reflective of the multi-million dollar property improvements which have been made to the pools, hotel and surrounding property. Updates to navigation, page layout, style, and nomenclature were made to clarify this historic resort’s position as the leader in Colorado hot springs destinations, home of the world's largest mineral hot springs pool. Clear decision paths were made to ensure families visiting the site could quickly and easily book or buy a pass.

Video and imagery was added to give a sense of place and provide a more immersive experience that helped guests envision being on the property. SEO improvements were implemented to improve search engine visibility. Content was added to help tell the story of the resort as the iconic destination originally founded in 1888, and preserved and meticulously improved and preserved over more than 135 years. A clear content strategy and messaging hierarchy were established, guiding future content development. The site was moved to a new hosting environment and shifted to WordPress platform, enabling site administrators to sustain the website and enact regular content updates on a daily basis.